Business AS Level Notes

500.00

Book Code : 133
Number of Pages : 148
Author : Kashif Aziz
Language : English
Publishers : Read and Write Publications

 

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Description

TABLE OF CONTENTS
UNIT-1 BUSINESS AND ITS ENVIRONMENT …………………………………………………………………………………………… 8
1.1 Enterprise: ………………………………………………………………………………………………………………………………. 8
1.2 Business Structure: …………………………………………………………………………………………………………………. 14
1.3 Size of the Business:………………………………………………………………………………………………………………… 23
1.4 Business Objectives: ……………………………………………………………………………………………………………….. 28
1.5 Stakeholders in a Business: ………………………………………………………………………………………………………. 30
UNIT-2 PEOPLE IN ORGANISATIONS ………………………………………………………………………………………………….. 34
2.1 Management and Leadership: ………………………………………………………………………………………………….. 34
2.2 Motivation: ……………………………………………………………………………………………………………………………. 41
2.3 Human Resource Management (HRM): ……………………………………………………………………………………… 52
2.4 Training & Development: …………………………………………………………………………………………………………. 63
UNIT-3 MARKETING ………………………………………………………………………………………………………………………… 68
3.1 Orientated Stages: ………………………………………………………………………………………………………………….. 68
3.2 Market Research: ……………………………………………………………………………………………………………………. 83
3.3 Marketing Mix: ………………………………………………………………………………………………………………………. 89
UNIT-4 OPERATIONS MANAGEMENT ………………………………………………………………………………………………. 108
4.1 The Nature of Operations: ……………………………………………………………………………………………………… 108
4.2 Operations Planning: …………………………………………………………………………………………………………….. 114
4.3 Inventory/Stock Management: ……………………………………………………………………………………………….. 120
UNIT-5 ACCOUNTING & FINANCE ……………………………………………………………………………………………………. 126
5.1 Finance: ……………………………………………………………………………………………………………………………….. 126
5.2 Ratio Analysis: ………………………………………………………………………………………………………………………. 143

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